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Career Future Inspiration
Digital Coach Kerry Dawes

Kerry Dawes

Digital Leader

A Bit About Me.

During my career I have been fortunate to work for some incredible companies. I've had some amazing bosses, but also some who have taught me what I don't want to be. I have faced challenges, learnt how to be my authentic self, built teams and negotiated promotions, pay rises and personal development. Don't get me wrong, I have got it wrong on plenty of occasions, but I have reflected, learnt and gained advice and support from my own coaches & mentors.

Finally I have been lucky enough to change my career, stepping between tech companies, client side, agencies, small local businesses to large global organisations. I started my career in client services & sales and have evolved to become a subject matter expert focusing on the Digital & Marketing space.

Work with me to help navigate and evolve your future career.

Career Coaching

Career & Experience.

2021 - Present

2019 - 2021

2016 - 2019

2016 - 2014

2014 - 2010

Digitas (Publicis Groupe)

MarTech Director

TUI Global

Director of Martech

The Rank Group (Mecca Bingo, Grosvenor Casinos)

Director of Customer Experience

2DataFish / Razorfish (Publicis Groupe) AU

Digital Associate Director

Experian UK & AU

Account Manager - Account Director

Mountain representing Career Planning

Beyond the day job.


2021 - Present



University Surrey MBE Programme 

Horsley, Bookham & Leatherhead Riding for the Disabled 

Marketing & Digital Trustee

Mentoring emerging female leaders 

Experience & Expertise.


Strategic planning

Agile & SAFe Delivery

Stakeholder management

Critical thinker

Pragmatic decision making

Creative operator

Continuous improvement

Obsessively curious


Open University Coaching 2021

SAFe 2019

Mental Health First Aid 2018

Inspiration of the Year WiG 2019

Tealium Judges Choice 2019

Women to Watch – HLE 2019

Public Speaking

MBA Innovation Lecturer - 2022

Martech – the future connectivity Sep 2021

WGES Barcelona 2019

Tealium Digital Velocity 2019

ICE 2019 – AI & Personalisation

Digital Velocity NYC 2018

International Digital Transformation Series Podcast – MullenLowe 2018

Chief Data Officer Conference 2017 

Tealium Velocity 2017

Festival of Marketing 2017

ADMA Lecturer 2014 / 15 


Martech Architecture:

Braze, Tealium, Ensighten, Optimizely, Monetate, Adobe Marketing Cloud (particularly Target, Analytics, Audience Manager), Userzoom, Episerver, Decibel, HotJar, Google Marketing Cloud,

Project Management:

Miro, Jira,, Trello

Small business:

Wix, Mailchimp, Facebook Business Suite

In my spare time I spend it taking time out enjoying nature, being creative, crafting and most importantly, spending time with my husband, walking our dog Sydney or training my horse Bertie.

Kerry Dawes Career Coach

Switching off.

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